Colorado sees skier visits recede for 2011-2012 season
Ryan Summerlin June 11, 2012
Colorado Ski Country USA announced at its 49th Annual Meeting that its 22 member-resorts hosted an estimated 6.16 million skier visits during the 2011-12 ski season.
This represents a decrease of 11.4 percent, or approximately 790,000 fewer skier visits, compared to last season, which was the fourth best season on record.
The pool of Colorado Ski Country members includes Winter Park, Ski Granby Ranch and Copper Mountain resorts, but does not include Vail, Beaver Creek, Breckenridge or Keystone resorts among others.
Compared to the five-year average, Colorado Ski Country member resort skier visits are down 11.9 percent. The overall decline in snow interrupted the recovery resorts had been building since 2008-09.
In an indication of the extreme weather impacting Colorado resorts this season, Colorado’s Western Slope experienced its third driest and seventh warmest winter in records going back to 1895.
Precipitation on the Western Slope this winter was 43 percent below average and down every month of the winter. In Colorado overall, March 2012 was the driest in more than 100 years, and the state experienced the second warmest March on record. “Fortunately, seasons such as the one just ended have proved to be historically rare and the ski industry has exhibited a remarkable ability to bounce back after poor snow years in the past,” said President and CEO of Colorado Ski Country USA Melanie Mills.
“Much of the ski industry in the U.S. was confronted with weather challenges last year, but several of our resorts bucked the national trend and showed signs of resilience during what was clearly an uninspiring winter,” she said.
In spite of the lackluster weather, a few ski resorts in Colorado posted increases and even records in visitation. Colorado Ski Country resorts also saw strength in both domestic and international destination visitors which helped soften the economic impacts to resort operators and resort communities of the overall decline in visitation.
Colorado is favorably positioned for rare dry spells given that resorts are at higher elevations where the air is dryer and colder, therefore allowing the snow to maintain consistency. Aided by colder temperatures favorable for snowmaking, resort snowmakers and slope groomers were able to maintain a quality snow surface throughout most of the season.
Momentum going into the season was strong after seeing an uptick in visitation last year, and economic conditions generally improved during the season.
Abundant amounts of snow came in the fall, allowing some resorts to open earlier than planned, but the uncharacteristic precipitation deficit brought that momentum to a standstill.
Snow came in the middle of the season and several resorts broke single-day snowfall totals, but perception of an underperforming winter was already set in skiers’s minds. “We’ve had dry years in the past, and we’ll have dry years again,” Mills said. “Not every year can be a record-breaking year, and with nary a snowflake in what is normally our snowiest month in Colorado, season visitation numbers are disappointing, but not unexpected.”
Statewide skier visits for Colorado are estimated at 11 million. This estimation shows Colorado being down 9.8 percent, or approximately 1.2 million visits, compared to last season. On a national level, skier visits overall are down 15.7 percent with the Rocky Mountain region, seeing a decrease of 7.2 percent.
Skier visits are the metric used to track participation in skiing and snowboarding. A skier visit represents a person participating in the sport of skiing or snowboarding for any part of one day at a mountain resort.